Looking for a content strategy expert in London?
Whilst being good at content marketing is one thing, it’s all for nothing if you don’t have the right strategy in place. We can help you not only build the perfect path for your business, but also execute that strategy too.
What comes before the content strategy
When you develop content, how do you know if it’s successful? What content should we produce when there’s so much to choose from (and often limited time and budget)? And who are you trying to reach with content? Who does content strategy reach out to? Those answers are all valid questions any content professional will ask themselves when developing content. And they’re questions that can’t be answered without a plan.
Many organisations have put together small plans or even one-page guides on ‘what makes good content”, however what they lack is content strategy. Yes, content strategy comes before content creation. It’s not about what content to create or even how content should look but the main reason content exists at all: communication of a clear message.
That’s why content strategy is one of the most overlooked areas in an organisation (I’m very guilty of it too). If you take a look at many websites and brochures from companies, they’re filled with images that don’t link to anything significant, text that no one reads, and quite frankly- content that doesn’t mean much (or nothing) to anyone who views it.
Areas where I can help?
Content is content right? Wrong! Developing content that works for your business requires an in-depth understanding of content types and the role content plays within your organisation.
A solid plan
Content without a plan is like structureless writing – it looks good on first glance but if someone were to read carefully, there’ll be lots of missing parts that you’ll have to make up on your own.
I’ve seen content strategy define content as “as content is king, content strategy is queen”, but I’d like to take it a step further. Content is the foundation; content strategy builds and fortifies that foundation. (my apologies if that metaphor doesn’t work).
Content strategists are people who don ‘ t see content either as an afterthought or as a small section of their job description – they view content in its entirety and structure every piece of information so that it’s meaningful at time of consumption. And then, they make sure they’re building content worth consuming.
The most common questions people have about content strategy
Probably best to get in touch with me on Twitter. That’s where I’m trying to be most active recently!
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