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Influencer marketing is a great way to get traffic to your website with a pre-informed intent to purchase. Plus, you can save money on ads by getting a social media expert to do it for you.

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What is influencer marketing?

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Influencer marketing is a type of marketing where you partner with individuals who have influence over your target market. These influencers can be celebrities, social media stars, bloggers, or anyone else that has the following they need to reach your target customers. The key is finding someone who not only influences what people buy but also what people think and do.

This type of marketing has become popular for a couple reasons. The first is that influencers are more authentic than traditional advertising, where the message can sometimes seem inauthentic or forced. People trust what they see from an influencer because it’s coming straight from someone who knows what they’re talking about and cares deeply about the same things they do.

The second reason influencer marketing has become so popular is the power of word-of-mouth. Influencers are more likely to be genuine in what they say, and that authenticity inspires trust from their followers when it comes time for them to make a purchase decision. This isn’t just a person telling you what they like or who they like, but how they act.

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The Basics

Influencers have long been used by marketers as a way to promote products or services. The idea behind Influencer Marketing is paying someone for them to post something that mentions your brand on social media sites like Facebook, Instagram, Snapchat or YouTube.

Choosing the right influencer

The best type of influencer for your campaign will depend on what you want them to do (e.g., getting followers/promoting content) but there are some things all good fits have in common: authenticity and relatability.”

Networking

There are other social media platforms outside of Instagram and Snapchat to consider before beginning the process of finding influencers.

Building relationships

You can get in touch with an influnecer by looking at what they post on social media and contacting them. This may be done through direct messaging, or interactions with their posts in the public timeline.

The most common questions people have about influencer marketing

how many followers do you need to be an influencer?

Influencers can have any number of social media followers. It just depends on what they’re looking for. If their goal is to get a message out there about themselves, then it doesn’t really matter if they only have 100 likes per post as long as those posts drive traffic back to their website with offers that will make them money! But if someone wants to promote your products, they should have a decent amount.

What’s the difference between an influencer and a celebrity spokesperson?

There are many differences, but one of the major ones is that brands can better control what their message will look like. Celebrities usually have publicists who may not be offering what you’re looking for! Plus, celebrities charge INSANE amounts to promote products which means it might take longer time or more money than what you wanted to invest in promoting your product/brand with them. Brands also want someone authentic – they don’t want fake followers or people pretending to love their brand because they get paid (remember when Porsche hired James Franco as its new global ambassador?) so influencers are natural fits because they genuinely care about what they post on social media.

What is the difference between authentic and forced content?

Well, the difference is what you see online. Authentic content is what people are posting on social media because they’re passionate about it or want to share what matters most in their life with the world while forced content is what a brand pays someone for them to post something.

Fake followers also make up one of the many problems that can arise when using celebrities as spokespeople for your product/brand but there’s no reason why brands should have to suffer this fate! Influencers are here, ready and willing to show off products just like any celebrity would do because influencer marketing doesn’t require money upfront (just patience) so now more than ever, marketers need authentic voices not only as ambassadors but advocates too.”

why has influencer marketing become so popular in recent years?

There are a few reasons why influencer marketing has become so popular in recent years. One of the most significant is that people trust what they see and hear from influencers more than what brands write about themselves, meaning this strategy can be a great way to build brand loyalty.

Contact

Probably best to get in touch with me on Twitter. That’s where I’m trying to be most active recently!

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