Internal vs External links

internal and external links have been one of the most debated topics on SEO forums and blogs. Most of us have internal vs external links in our minds when we mention internal and external links. But do these internal and external links really exist, and are they worth it for an online outreach expert? That’s what we’re going to take a look at.

Internal vs external links

Internal links are internal to the page, external links are external to your website. They can both help search engines crawl and index your content, and they can both improve rankings in search engine results.

internal links

Internal links on your website are links to internal pages within the website. Links are an important factor for search engine rankings, internal links help search engines crawl and index your internal pages, as well as providing visitors with more content throughout a single website.

Internal links can be internal images, internal video or internal text. Search engines such as Google will index all of the internal links on a page ensuring that they crawl and index each link on every page of your site at least once.

How do you link?  You can use text linking using anchor text (an underlined word or phrase seen in a hyperlink) or image linking which is usually used for affiliate marketing; remember – always make sure that your website is not penalised for “Link Schemes”. Link schemes can be bad for your internal linking strategy as, if you build internal links with

SEO internal links can be used in a number of ways that can benefit your website performance. For example internal links are frequently used to publish content on higher-level pages and display contextually relevant internal links to help navigate users around a site without having to rely upon search engines for internal navigation.

Internal links between sites can be useful in terms of pushing visitors from one domain to another – especially from an established network of sites into an affiliate program. Internal link networks have become increasingly popular since Google’s Penguin update and are commonly seen under the radar nowadays; however internal link networks run the risk of USPAS (Unnatural Search Results Penalty) if they’re seen as web spam or a bad tactic.

External links

On the other hand we have external links, which increase external traffic (as opposed to internal) and already come with PageRank attached, however external links can pass over lots of link juice depending on the link type.

Syndication is a good example of external links being used as an alternative or addition to internal linking. Syndicated content comes from another site however it has Pagerank and external authority to other webmasters. So in essence if you’re creating thousands of articles/blog posts/etc there’s no need to manually add 1000s of backlinks because your competitors will have the same advantages. With that said syndication could cause issues with duplicate content especially if you’re syndicating your own material so make sure you keep track .

Over time Google may catch up with content duplication if you ‘re using external links. You can always use 301 redirects, delete the old content and create a new piece of unique content with external links/authority to replace it.

There may also be some issues when you’re syndicating your own material to external sites and one of them happens to rank for that keyword phrase 🙁 . That’s why doing this on a small scale would work best or just creating external links from other authority websites containing your primary keywords because they have plenty authority and Pagerank already.

External link is definitely something that every website needs for external trust links, external backlinks and to get massive credibility boost on the SERP.

Of course, most importantly is that it helps you rank higher in search engine result pages (SERP). Search engines love external link because it means your site is very popular. The more external link you have the better off you are at ranking higher in Google (or other search engines). And yes… when we say external link we don’t mean spammy or un-natural links but those high quality websites which must contain your primary keywords and related keyword phrases.


All in all, both internal and external backlinks are important to acquire for your site, we can’t stress enough on the importance of external backlink because it help you rank higher in search engine result pages.