What are long tail keywords?

Probably one of the most asked questions about internet marketing is what makes a good keyword – or better yet, what makes a keyword a winner. The simplest answer I can give to this question is that if you’re going to be doing any kind of search engine optimization, then your keyword needs to fulfil at least one of these criteria: or it needs some specific knowledge that not many people have (this doesn’t necessarily make it an ultra-low competition key word, but it does add value).

Let me show you what I mean by a long tail keywords, and how they can help your small business SEO strategy.

What are long tail keywords?

Long tail keywords are long search terms that have a good search volume on Google. long tail keywords are long strings of keywords that are usually 2 to 4 words long and consist of a short string of root words followed by a long list of related search terms with the same meaning. For example, let’s say I want to make money from home but don’t know how to do it .

Then I might check out sites like moneyspire or yahoo answers and start searching for long tail keywords about making money at home . Some longtail keyword phrases you’d find in this case (with which you can use SEO) would be: “making money at home”, “how to make money at home”, “make extra income from home” etc.  

This is pretty typical when it comes to long tail keywords . They are long-tail phrases usually 3 to 4 words long that represent a long list of similar search terms with the same meaning. And they can be very useful if you want to target a more specific audience or differentiate your product/service from the competition. 

It doesn’t make sense to go after keywords like “making money at home” as if there is only one way of doing this, right? You will get much better results going for something like: “ways to make money at home”, “how to earn extra income at home” and so on . The reason is simple – people who type longtail keywords into Google must be looking for quick answers, they are not here to browse through a ton of content.

How to find long tail keywords

To find low competition keywords, type into the text field, how many monthly searches you want and how much competition you are willing to bid against (the higher the less competitors). A popular keyword like “Facebook” will return over 40 million results and likely too much competition for anyone to be able to afford a cost per click that is worth it in Adwords or other PPC networks.

However, if you add more specific terms such as how facebook is used in social selling , how sales people can market on Facebook or how small business owners can use Facebook for networking purposes there might be less competition because fewer businesses have realized these benefits yet.

You might also get some great ideas just by putting in a base keyword and looking at how it is being used on various websites.

Conclusion

“Keyword research” (along with website optimization) ranks among one of the first things that any SEO company should do when starting a campaign for their client’s website, but there are certain problems that can arise during the process.

One of these issues is how many sources there are out there to choose from! From Yahoo and Google AdWords Keyword Research tools, to niche keyword databases geared towards your industry – how do you decide which ones are right ones? Make sure they\re low competition enough for you to rank.