Negative keywords are negative terms that you add to your Google Ads (AdWords) campaign so that they will not trigger your ads. They help prevent irrelevant traffic, which can hurt the performance of a campaign, and they’re important for any PPC agency. These negative terms are words and phrases that describe what you do not want to show up in your search results.
They tell Google what is unwanted when someone searches for certain combinations of words or phrases related to your business on Google’s search engine result pages (SERPs). For example, if “cheap flights” is one of the negative keywords for an airline company, then these negative keywords would keep any ad from showing up if someone types in “cheap flight tickets.”
However, this doesn’t full explain what negative keywords are, and how you can use them in your advertising campaign. So, we’re going to take a look at how you can use them effectively.
What are negative keywords?
Negative keywords are negative words that you would want your ad not to show up for. You can use them in broad match, phrase match or exact match to make sure that your ads do not show up for a certain search term.
One of the main keys to being successful when using negative keywords is using them in the right instances. If you insert negative keywords when they’re not needed, then you’re only going to cause yourself trouble.
How do negative keywords work?
So, let’s say that “flights” is one of the negative keywords for an airline company, then these negative keywords would keep any ad from showing up if someone types in “cheap flight tickets.” However this doesn’t fully explain what negative keywords are and how you can use them effectively. Let me show you.
Think about it like this: if I’m a pizza restaurant selling pizzas to go, but not delivering them (we only have carry-out), then I might want to add words such as ‘free’ or ‘delivery’ to my keyword list so that our ads don’t pop up when people search those terms. If we were also providing delivery service through Uber Eats
When should I use negative keywords?
If there is one word, phrase or idea in particular that makes people less likely to click on an advertisement, even if they’re searching for the same thing as everyone else with other search terms- such as a competitor’s product name–then adding negative keyword filters can help prevent those ads from appearing and being served when someone searches on Google. For example:
John Smith Motor Co., Inc sells Acura cars in Indianapolis but wants their ads never to appear anytime someone is looking specifically for Honda cars. They could add “Honda” into negative keyword list so it doesn’t show up in any of the ads that they’re running.
If you want to target Honda cars specifically by adding “Honda” into negative keyword list so it doesn’t show up in any of the ads that they’re running, then this can be done with AdWords Editor tool or via MCC’s API interface.
It’s also important to note that even though negative keywords work well for some advertisers there may be times where using negatives could actually hurt performance due to other factors (such as low relevance).
Negative keywords are a negative search term. Negative keywords filter out the results of an ad campaign if that negative keyword is used in the query when someone searches on Google, and thus they won’t ever see your ads as long as people don’t use them during their queries.
They’re a great way to block out negative keywords when they’re irrelevant to your business. Negative Keywords are an important part of any Ads campaign and should be considered as a way to improve campaigns that have too many ads competing for the same search queries or words.
Using negative keywords is also one method advertisers can use to weed through consumers who might not find their products relevant at all, such as those searching for “clothes” but live in Paris and don’t need clothes because it’s summertime!
When writing negative keyword lists, try using broad matching (which would enable you to block more results) or phrase match if possible (to target specific phrases that may not trigger other similar terms). This will help combat attempts by competitors trying to point traffic at your site by using broad searches.