Looking for a PPC expert in London?

In some niches and industries, the rewards of going for PPC will greatly outweigh opting to go with SEO or another method of getting traffic.

What is PPC?


PPC is a form of internet marketing where advertisers pay for what they want to be displayed on search engine results pages (SERPs). PPC ads are usually text-based and may include an image, but what really sets them apart from other forms of advertising is the fact that they are shown in response to specific searches. If you’re looking to get your name or product out there, this might just be the perfect way to do it!

It tends to suit larger businesses as opposed to smaller ones, and e-commerce stores in particular. PPC can be set up in a variety of ways, depending on what your needs are.

You could use what’s called a Cost Per Click (CPC) campaign to charge advertisers each time their ad is clicked and you can also select from an array of keywords that will trigger the ads to appear. If you prefer not to have people click through, then what about using Cost Per Thousand Impressions (CPM)? With CPM campaigns, advertisers pay according to how many times their ad is viewed by users; this may or may not include clicks.

You’ll need some kind of budget before you make any commitments with PPC marketing but it’s important that what you do spend generates results for your business! It might be worth using if you want to see immediate results with your business.

Areas where I can help?

Google Ads

When you create a campaign with Google Ads (or any other platform), they will ask what keywords are most relevant to what your client offers so each time their ad is clicked and you can also select from an array of keywords that will trigger the ads to appear.

Bing Ads

When someone clicks on the advert, there will be a call-to-action that directs them to visit the website or contact customer services. Bing Ads even provide conversion tracking so you can see how many people took action as well as what search terms brought in traffic!

Pay per click management services

PPC management services are used to help grow a business by utilizing paid search advertising. These ads present the potential customer with what they’re looking for and convert clicks into sales, and I can help with the day to day running of your campaigns.

Increasing conversions

Achieved by adjusting what people see when they search and what is shown to them in their social media feeds, I can help you increase conversions with PPC services & potentially adjusting the copy on your site.

The most common questions people have about PPC

How does PPC work?

PPC works by targeting what you want to sell, and the audience that would be interested in what it is. You can then run ads against keywords related to a particular interest or location – for example, if you’re selling hiking boots, your ad could appear when someone searches “hiking shoes” in Google’s search engine.

What is a PPC campaign?

A PPC campaign is simply what we call running your paid ads, which are set up on a campaign basis. We tend to separate things out on a campaign level so we can target different keywords that your business may want to go after.

What is PPC bidding?

PPC bidding allows advertisers to set a budget and then compete for the top ad spot on Google search listings, or other major sites. The advertiser with the highest bid will typically be at the top of all results pages (depending on what you’re looking for).

What are some ways to lower my CPC?

A CPC is what an advertiser pays when a searcher clicks on their ad. There are many ways to lower your cost per click, or the amount you pay each time someone clicks on your ad. One way is by bidding competitively and not wasting money paying for ads that appear in positions low enough where nobody will see them anyway.


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