Looking for a PPC expert in London?
In some niches and industries, the rewards of going for PPC will greatly outweigh opting to go with SEO or another method of getting traffic.
What is PPC?
PPC is a form of internet marketing where advertisers pay for what they want to be displayed on search engine results pages (SERPs). PPC ads are usually text-based and may include an image, but what really sets them apart from other forms of advertising is the fact that they are shown in response to specific searches. If you’re looking to get your name or product out there, this might just be the perfect way to do it!
It tends to suit larger businesses as opposed to smaller ones, and e-commerce stores in particular. PPC can be set up in a variety of ways, depending on what your needs are.
You could use what’s called a Cost Per Click (CPC) campaign to charge advertisers each time their ad is clicked and you can also select from an array of keywords that will trigger the ads to appear. If you prefer not to have people click through, then what about using Cost Per Thousand Impressions (CPM)? With CPM campaigns, advertisers pay according to how many times their ad is viewed by users; this may or may not include clicks.
You’ll need some kind of budget before you make any commitments with PPC marketing but it’s important that what you do spend generates results for your business! It might be worth using if you want to see immediate results with your business.
Areas where I can help?
When you create a campaign with Google Ads (or any other platform), they will ask what keywords are most relevant to what your client offers so each time their ad is clicked and you can also select from an array of keywords that will trigger the ads to appear.
When someone clicks on the advert, there will be a call-to-action that directs them to visit the website or contact customer services. Bing Ads even provide conversion tracking so you can see how many people took action as well as what search terms brought in traffic!
PPC management services are used to help grow a business by utilizing paid search advertising. These ads present the potential customer with what they’re looking for and convert clicks into sales, and I can help with the day to day running of your campaigns.
Achieved by adjusting what people see when they search and what is shown to them in their social media feeds, I can help you increase conversions with PPC services & potentially adjusting the copy on your site.
The most common questions people have about PPC
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