Looking for SEO services in London?

Finding the right SEO consultant for your needs isn’t easy, and your strategy really depends on the type of business you’re running, as well as how old your company is too.

seo

What is SEO?

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Search Engine Optimization, or SEO for short, is the process of optimizing your website to rank higher in search engine results. What does that mean? Basically it means making sure people who are looking for what you offer can find you quickly and easily when they do a search on Google or other search engines.

There are many things you can do to improve your rankings including: Optimizing your content for search engines; Creating backlinks to improve your rankings; Building social media communities that link back to you and share what they like about your business.

The truth is that whilst SEO sounds very easy, it can be very difficult to do it properly and rank highly. What’s more, there are many businesses out there that make promises they can’t keep or will charge you a lot of money for work which won’t achieve the results you’re looking for.

Areas where I can help?

Keyword & Competitor Research

I’ve looked at and analysed thousands of websites over the years. If there’s one aspect of SEO that I see a business get wrong more often than not, it’s keyword research and understanding search intent. 

Content creation & on-page SEO

Once you know the keywords you’re going to target, you need to get the right content in place. This should, above all else, fulfil the search intent of the user and answer any questions they may have about your product or service.

Tracking, indexing & website setup

Tracking conversions accurately can be the difference between a thriving re-marketing list and a lack of repeat customers. Although tedious, it’s definitely worth doing properly before you get started.

Link building & outreach

Don’t tell Google, but I’ve done all sorts of link building over the years. Everything from simple guest posts through to bashing a website with GSA (automated) links. Many small businesses don’t actually need a great deal of link building, though.

The most common questions people have about SEO

How does SEO work?

Although the method and structure may change depending on your business model, most of the rules stay the same. At its simplest, amazing content is the foundation of any good SEO campaign – but, it’s worth nothing if you don’t have a good site structure in place. 

For most small businesses, this means creating topic clusters based on extensive keyword research, and designing a simple internal linking pattern between the pages on your website. Getting this right is paramount, as Google needs to be able to understand and read your site if its going to rank high in their search results.

As well as solid content and a planned out site structure, you also need to get backlinks from other websites to yours. You’ll hear this called all different terms – digital PR, outreach and more. The goal is still to get other sites to link to your domain, whether you’re doing SEO for a small business or a large company/

What is an SEO consultant?

The truth is that many people end up teaching for an SEO consultant, when the reality is that they may need much more than that. If you’re a new-new-isn business, then there’s a good chance you may need help building a website, running paid ads and more.. These don’t fall within the brackets of what an SEO consultant offers.

However, many SEOs like myself may have experience in other areas too. Though I wouldn’t classify myself as an expert, I do have a decent amount of experience running Google Ads both for e-commerce and lead gen clients. As well as this, I’ve been building websites using WordPress for years too, as well as doing some local SEO.

How long does SEO take to work?

How long is a piece of string? If you have an established website already, then you can begin to see results in days/weeks, though you’ll usually want give it a few months before seeing any big improvements. If you’re a brand new website, then you’re looking at 4-6 months at a minimum to really see any growth.

For many businesses, it may be worth running paid ads throughout this time until you build your authority and let your onsite content age for search engine optimization. The benefit of this is that firstly, it can allow you to build instantly and start getting traffic to your site, but another benefit is that it can allow you to test the waters for certain keywords and see how they convert. 

Is SEO the right option for me?

If you’re unsure of whether SEO is the right route for you to go down, then feel free to get in touch for a chat. Although there are some areas where I’m not an expert in – e.g. email marketing, programming, eCommerce SEO – I have a pretty balanced knowledge of most areas within SEM and just marketing itself. 

This means that if I can’t help you, then I can probably suggest what you need, and maybe even recommend a better solution to your needs.

Contact

Probably best to get in touch with me on Twitter. That’s where I’m trying to be most active recently!

Reach out here