Looking for a Social Media Consultant in London?

Every business needs to have some form of social media if you want to attract new business. The good news is that it’s often one of the cheapest forms of advertising too, meaning you can get new clients or customers with little investment.

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*the only pic I have wearing a suit

What is social media?

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Social media is one of the most popular method as of the digital world used for communication, marketing and advertising and news. What it is is a collection of social networking services, communities, websites on various online activities that offer ways to connect with people in person or via virtual info networks as well as user-generated content.

What this means is that an individual or company does not have to rely on traditional websites like Facebook to develop their social media strategy but can choose other sites.

What they are able to do also through these site is create content around their business such as sharing pictures , articles or videos about information products and services . What these business benefit from using Social Media is the ability to get their message across more effectively than traditional news with improved lead generation capabilities along with greater influence.

Areas where I can help?

Facebook Ads

What’s great about Facebook advertising is that it reaches beyond just one country – instead of focusing solely on new customers or those already familiar with your brand, now anyone can enjoy ads from companies they trust while staying in line with their standard day to say scrolling.

LinkedIn Ads

Once you know the keywords you’re going to target, you need to get the right content in place. This should, above all else, fulfil the search intent of the user and answer any questions they may have about your product or service.

Influencer Marketing

Tracking conversions accurately can be the difference between a thriving re-marketing list and a lack of repeat customers. Although tedious, it’s definitely worth doing properly before you get started.

Link building & outreach

Don’t tell Google, but I’ve done all sorts of link building over the years. Everything from simple guest posts through to bashing a website with GSA (automated) links. Many small businesses don’t actually need a great deal of link building, though.

The most common questions people have about Social Media

How does SEO work?

Although the method and structure may change depending on your business model, most of the rules stay the same. At its simplest, amazing content is the foundation of any good SEO campaign – but, it’s worth nothing if you don’t have a good site structure in place. 

For most small businesses, this means creating topic clusters based on extensive keyword research, and designing a simple internal linking pattern between the pages on your website. Getting this right is paramount, as Google needs to be able to understand and read your site if its going to rank high in their search results.

As well as solid content and a planned out site structure, you also need to get backlinks from other websites to yours. You’ll hear this called all different terms – digital PR, outreach, __, the goal is still to get other sites to link to your domain.

What is an SEO consultant?

The truth is that many people end up teaching for an SEO consultant, when the reality is that they may need much more than that. If you’re a new-new-isn business, then there’s a good chance you may need help building a website, running paid ads and ___. These don’t fall within the brackets of what an SEO consultant offers.

However, many SEOs like myself may have experience in other areas too. Though I wouldn’t classify myself as an expert, I do have a decent amount of experience running Google Ads both for e-commerce and lead gen clients. As well as this, I’ve been building websites using WordPress for years too, though I won’t pretend to be  

How long does SEO take to work?

How long is a piece of string? If you have an established website already, then you can begin to see results in days/weeks, though you’ll usually want give it a few months before seeing any big improvements. If you’re a brand new website, then you’re looking at 4-6 months at a minimum to really see any growth.

For many businesses, it may be worth running paid ads throughout this time until you build your authority and let your onsite content age for search engine optimization. The benefit of this is that firstly, it can allow you to build instantly and start getting traffic to your site, but another benefit is that it can allow you to test the waters for certain keywords and see how they convert. 

Is SEO the right option for me?

If you’re unsure of whether SEO is the right route for you to go down, then feel free to get in touch for a chat. Although there are some areas where I’m not an expert in – e.g. email marketing, programming – I have a pretty balanced knowledge of most areas within SEM and just marketing itself. 

This means that if I can’t help you, then I can probably suggest what you need, and maybe even recommend a better solution to your needs.

Contact

Probably best to get in touch with me on Twitter. That’s where I’m trying to be most active recently!

Reach out here