What is Wix? A history

Since Wix’ opening on October 12, 2006 it has gained immense popularity with a current figure of over 40 million users (as at 26 September 2012) serving up more than 2 billion pages per year. WIX customers include MTV, Bollywood star Shahrukh Khan and CNN anchor Rick Sanchez. Wix is often used for e-commerce website design, but it can also be used for other purposes too.

WIX customer sites receive an average 8% higher click through rate from search engines than non WIX sites according to Hitwise study cited that users find it easy to make Wix sites.

What is Wix?

WIX has the best WYSIWYG editor on the market, WIX enables your to build a fully functional website without any knowledge of HTML or CSS coding. WIX is a leading provider of technology solutions for creative professionals and small businesses around the world, providing web design tools and e-commerce solutions that empower customers to easily create professional websites in minutes. The Wix Solution includes WixCode, WixHosting, WixShops and WIXApps.

5 easy steps when creating a new site with WIX are: 1) choosing a template; 2) adding an image gallery; 3) uploading content; 4) drag & drop page building; 5) customizing as desired to your own preference.

WIX allows users to create a WIX App with WIX Connect, which is WIX’s free mobile app builder. WixConnect is available for both iOS and Android devices. Wix has experienced continuous growth in terms of web traffic, registering over 120 million unique visitors per month globally (statistic from the second quarter of 2013), demonstrating the rapid adoption rate of Wix site building technology worldwide.

Wix was founded by Avishai Abrahami & Nadav Abrahami in February 2006 and is headquartered in Tel Aviv, Israel with 16 offices around the globe. Wix currently employs more than 810 employees who serve customers in 90+ countries around the world In addition to Hebrew and English, Wix website builders support construction of a simple enough website, much easier in Wix than in any other program.

Wix offers a variety of Wix templates that can be used and modified for free. Wix provides a free domain name for the first year which includes 100 pages, 20GB disk space, unlimited bandwidth and e-mail accounts. Wix website consists of pre-selected WIX content (Warranty)

The site builder application was released to the public on February 15, 2007 as classic Wix editor. Classic WIX is based on a drag & drop principle allowing users to edit their website by simply dragging and dropping images from the toolbox onto the page – without needing HTML/CSS knowledge or even understanding what those were.

A ‘drag & drop’ interface has been offered with Wix, which makes it simple for Wix users to create WIX websites. Wix created flash based Wix widgets that were usable in WIX sites and also offered a Widget Gallery where users could purchase WYSIWYG (What You See Is What You Get) web widgets from for their WIX site.

Later, on 23 October 2007, they released “WIX: Rich Text Editor” which made the visual editor similar to word processing applications like Microsoft Word or OpenOffice Writer by adding support for HTML mark-up tags; <h1>,<p>,<b></b> and many more. They named it the Rich Text Editor (RTE), which allows users who are not familiar with coding, to edit pages written using tags even when they are not familiar with Wix’s WYSIWYG visual editor WIX.

On April 2, 2009 Wix launched its Wix Code system that made it possible for users to develop Wix sites using the WIX Widget Markup Language (WWML) without HTML coding or knowledge of any third party development languages. The WWML was based on XML and supported most web browsers. It is still used today by people who wish to edit their websites from the desktop outside of WIX’s online control panel, but inside a text editor like Microsoft Word or OpenOffice Writer.

On November 24, 2010 Wix announced the release of “beta” version 1.3 of its browser-based HTML5 platform which allowed users to easily edit their website, meaning that Wix users could finally have WYSIWYG functionality for Wix-powered websites.

In July 2012 Wix integrated with Facebook’s Open Graph, making it possible to view Wix content on Wix through interaction with the Wix mobile applications. Such as, when a user clicks on a Twitter link, that link will be opened in Twitter’s browser window and not Wix’s. This change was made because some social media sites’ pages still used the meta title and description of a page instead of being passed along to Wix by using their official API.

The reason why WIX wanted this feat was so publishers could use WIX as an outlet for ad revenue without relying on third-party software which has been found unreliable and difficult in maintenance. WIX 8.5 was Wix’s first fully responsive platform, making it possible for Wix to display correctly on all devices such as smartphones, tablets and desktop computers; WIX responded to its users’ requests of a mobile-friendly version by introducing WIX 7 Mobile.

Wix is also known for providing developers with the ability to extend the functionalities of their Wix websites through Wix Codes, an API that allows third-party developers to create apps and share them within Wix. WIX uses Facebook Open Graph protocol in order for all web pages published on WIX not only to be indexed by Google but also other popular search sites such as Bing and Yahoo!, allowing increased visibility from search engines onto publishers’ websites.


All in all, Wix provides all the most convenient and necessary tools for web-publishers to publish WIX websites, Wix apps or WIX HTML5 mobile sites.

Wix’s services are currently being used by more than 10 million people worldwide. Wix has 1 department in Tel Aviv, Israel and another one in New York – USA. Wix is also considered as an open source platform since Wix will provide with a set of codes enabling its users to edit their website easily and conveniently, regardless of their technological skills .